Writing

Writing is a great way of sharing knowledge, experiences and wisdom. If you’re an expert in a field it can provide greater insights into your work and reinforce the idea that your opinion is reflective of years of application. Consumers are very intrigued by such knowledge, and above all, respect the experts opinion when seeking the answers to their buying problem.

Where I can help

Blog Post: Still one of the most effective ways to boost SEO. Google absolutely loves blog posts, and excitingly, they can help position the brand and leaders as industry experts. Let me help devise a strategy and write eye-catching posts for your brand to increase engagement. Remember, the key to increasing brand awareness is consistency.

Content Strategy: Whether it’s corporate, commercial or social, having a strategy that calls up proven techniques and creative thinking will provide a plan where the execution of content finds the right placement, engagement and interconnectivity.

Webcopy: Refresh your existing website communication with SEO-optimised content that helps you get found on Google and other search engines. Or we can start from scratch and curate copy and content that existing and future consumers will connect with.

Pitches & Presentations: Need to make a statement? I’ve written many pitches & presentations that have won my clients new business and lead to future opportunities and significant business growth. I also offer design, where I craft elegant, informative and exciting documents that will immediately engage your client or business prospect.

Latest Professional Writing

***For all professional writing – please contact for examples to be shared***

Blog

Blogging is also an incredible way to increase brand SEO. Search engines love nothing more than content that is rich with information that can be categorised. It also loves consistency, so the more you do, the higher you climb on the rankings. After all, search engines like Google want to be able to provide the searcher with the best possible solution – so really, you owe it to your business to be provide all the reasons why the brand should be that solution.

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  The 4 Day Work Week
  by nickbacash
  Would the 4 day work week ever be considered if a global pandemic didn’t force the entire world indoors? Murmurings of such an endeavour were left to employee coffee-stations or workplace functions. Now, as 2023 comes to an end, the latest figures show businesses in 18 countries have already trialed the 4-day work week;  and… Read more: The 4 Day Work Week
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  How to Build a Brand Community
  by nickbacash
  This may well be the most important question any business owner or employee can ask themselves… and there’s an answer. It requires patience and persistence, but it will increase your brand awareness and expand your community. Drum roll please, da da da da da…. it’s communication! tIME FOR A LITTLE STORY Picture yourself going to… Read more: How to Build a Brand Community
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  Creating Content for the Future
  by nickbacash
  Why bother creating content when there’s so much out there? A lot of small and medium sized businesses have the same problem – the focus, quite rightly, is sales and customer service. The initial need of keeping the doors open takes priority. The grind becomes a type of obsession with owners, hoping that hard work… Read more: Creating Content for the Future
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  All Brands Need to Create Content
  by nickbacash
  That feeling of trying to get so much done in a day or week can be overwhelming… especially when you need to add to the pile. Most of the time, it’s about not having the time. Creating content that increases brand awareness is so important to help that brand succeed. It made me think, I… Read more: All Brands Need to Create Content
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  Consumers Can’t Like What They Can’t See!
  by nickbacash
  There’s only one thing you really need to know when you start your content journey, a consumer can’t like what they can’t see. If the whole process of content creation and sharing feels like a minefield, then simplify and remember – consumer engagement occurs through consistency. Content doesn’t have to be this daunting task, where… Read more: Consumers Can’t Like What They Can’t See!